Simone Arora: The Creative Force Behind SIMONE and D’Decor
The Mumbai designer built her career through textiles, home interiors and decades of hands-on work with D’Decor.
Introduction
Simone Arora is an Indian designer and entrepreneur. She is best known for her work with D’Decor Home Fabrics and her luxury home décor brand, SIMONE.
Her career goes back decades. She learned through real textile work, international sourcing and product design rather than following a standard interior-design career route.
Quick Facts
| Detail | Verified Information |
|---|---|
| Full professional name | Simone Arora |
| Corporate name | Simone Ajay Arora |
| Profession | Designer and entrepreneur |
| Current D’Decor role | Creative Director |
| Corporate position | Whole-Time Director, D’Decor Home Fabrics Private Limited |
| Own brand | SIMONE |
| SIMONE role | Founder, Designer and Curator |
| Industry | Home furnishings, textiles and interiors |
| Professional base | Mumbai, India |
| Education | Bachelor of Arts |
| Husband | Ajay Arora |
| Father | Sanjay Khan |
| Mother | Zarine Khan |
| Siblings | Farah Khan Ali, Sussanne Khan and Zayed Khan |
| Children | Three |
| Publicly confirmed son | Armaan Arora |
Who Is Simone Arora?
She works across home textiles and interiors.
That is the short answer.
She spent more than two decades working closely with D’Decor Home Fabrics, where her work has covered design and product development.
She later built her own identity.
That became SIMONE, a Mumbai home décor business selling furniture, fabrics, lighting, tableware, accessories and other interior products.
As of September 2026, she remains closely tied to both businesses.
Recent industry reporting identifies her as Creative Director of D’Decor Home Fabrics and FabriCare. Corporate data also lists her as a Whole-Time Director of D’Decor Home Fabrics Private Limited.
Her Family Background
Design was around her early.
Her father is actor and filmmaker Sanjay Khan. Her mother, Zarine Khan, worked as an interior designer.
Zarine died in November 2025.
Simone has three siblings.
They are jewellery designer Farah Khan Ali, interior designer Sussanne Khan, and actor Zayed Khan.
Her family background gave her early exposure to art, interiors, travel and design.
She has spoken about this herself.
In interviews, she credited both parents with influencing her visual taste and interest in well-designed spaces.
Education and Early Career
Her education followed a simple path.
She completed a Bachelor of Arts degree.
She then married at 21.
Soon after, work became her classroom.
She has explained that much of what she learned came through direct experience with textiles, manufacturing, trade fairs and international design markets.
That mattered.
She travelled, visited factories, attended industry exhibitions and worked with designers from different markets.
She learned by doing.
There is no strong evidence supporting claims that she completed a formal degree in interior design, so that claim should not be added.
Building Her Career at D’Decor
D’Decor became her main professional base.
She worked alongside her husband, Ajay Arora, who serves as Managing Director of D’Decor Home Fabrics.
Their son Armaan Arora has publicly described his parents as the people who built D’Decor together, with Ajay handling the business side and Simone leading creative work.
The company story dates to the late 1990s.
D’Decor Home Fabrics Private Limited was incorporated in March 1999.
Simone took charge of design thinking.
Her work covered fabrics, patterns, colours, collections and product development.
She has said she spent more than 20 years as D’Decor’s Creative Director.
That experience later helped her start a separate retail business.
How SIMONE Started
The idea came from home.
While working on her own house, Simone became deeply involved in furniture, textiles, decorative pieces and interior choices.
She worked with architect Hafeez Contractor.
She also sourced furniture and objects from Europe.
People noticed the finished space.
That reaction pushed her toward creating a retail concept built around her personal design taste.
The legal business entity, SIMONE Naturally Inspired Living LLP, was registered in 2011.
The physical store took longer.
It opened in September 2014.
Inside the SIMONE Brand
SIMONE is her own home décor label.
The business operates from a heritage property in Colaba, Mumbai.
Getting the space ready took work.
Conservation architect Vikas Dilawari handled restoration of the historic building, while Simone worked closely on the interiors, products and retail concept.
The store carries several home categories.
These include:
- Furniture
- Furnishing fabrics
- Lighting
- Tableware
- Decorative objects
- Cushions
- Bed linen
- Bath linen
- Wall art
- Carpets
- Home accessories
- Gifting items
Her official brand describes her as Founder, Designer and Curator.
That title still applies.
Expansion of the Mumbai Store
SIMONE later grew larger.
Work on another part of the heritage property began around March 2018.
The expansion added roughly 3,300 square feet.
The new area gave more space to furnishing fabrics, including collections from D’Decor.
Those fabrics were personally selected by Simone.
It linked both parts of her career.
One was the large textile company.
The other was her own retail identity.
Simone Arora and FabriCare
Her work did not stop with D’Decor.
She has also worked closely with FabriCare, D’Decor’s performance-fabric business.
FabriCare was publicly launched in 2023.
The campaign featured Shah Rukh Khan and Alia Bhatt.
At that launch, Simone was identified as Creative Director of D’Decor Home Fabrics.
Her role focused on the fabric itself.
Performance fabrics are made for homes where regular upholstery can face stains, spills and everyday wear.
This gave D’Decor another product category.
Her Current Work in 2026
She is still professionally active.
As of September 2026, recent reporting identifies her as Creative Director of D’Decor Home Fabrics and FabriCare.
Corporate information also lists her as a Whole-Time Director of D’Decor Home Fabrics Private Limited.
That board role dates from August 2025 in current corporate records.
Her work still includes product selection.
In April 2026, she discussed D’Decor bedding collections aimed at weddings, gifting, anniversaries and new homes.
She also remains active through SIMONE.
The store still works across furniture, fabrics and interior products.
D’Decor’s 2025 Mumbai Flagship
Another major retail project arrived in 2025.
D’Decor opened a flagship showroom on Veera Desai Road in Mumbai.
Simone was directly involved.
Industry reporting said she personally curated the store.
The showroom brought together D’Decor, FabriCare and selected SIMONE products.
That setup made sense.
Her three main areas of work could sit under one roof.
Husband and Marriage
Simone is married to Ajay Arora.
He is Managing Director of D’Decor Home Fabrics.
She has publicly said she married at 21 after completing her BA.
Their relationship later became closely tied to business.
Ajay handled company leadership.
Simone focused heavily on design.
Both names also appear together in several family business entities.
Children
She is a mother of three.
That fact has been confirmed in professional interviews.
Her son Armaan Arora is the child most clearly documented in major business and design coverage.
He has become involved with D’Decor as well.
Current corporate records list him as a Whole-Time Director of D’Decor Home Fabrics.
Business records also connect other members of the Arora family to D’Decor-linked entities.
Simone Arora’s Business Interests
Her business record goes beyond one company.
She is connected with SIMONE Naturally Inspired Living LLP, where corporate records list Simone and Ajay Arora as designated partners.
She has also appeared in records tied to several D’Decor-related entities.
These include D’Decor Properties LLP and other property or retail businesses linked with the group.
Her strongest verified business connection remains D’Decor Home Fabrics.
What Is Known About Her Wealth?
Reliable financial records do confirm large business interests around the Arora family.
They do not establish a trustworthy personal wealth figure for Simone.
D’Decor itself operates at a substantial scale.
Corporate data reports company operating revenue above ₹500 crore for the financial year ending March 2025.
That number belongs to the company.
It is not her personal income.
It should not be converted into an individual fortune.
Claims from generic wealth websites should be treated carefully because they often provide figures without company filings, asset records or other solid evidence.
Her Role in D’Decor’s CSR Work
She also has a formal CSR position.
D’Decor’s own corporate material identifies her as Chairman of its CSR Committee.
The committee works with company social-responsibility plans, spending recommendations and programme checks.
D’Decor has supported educational initiatives through its CSR work.
Those projects belong to the company.
They should not be described as personal donations from Simone unless separate evidence proves that.
Her Design Style
Nature appears often in her work.
The SIMONE brand talks about natural materials, earthy tones and textures.
She also prefers personal interiors.
She has said she does not strongly follow design trends.
Her view is simpler.
A home should fit its owner.
That means lifestyle, taste and atmosphere matter more than copying a popular look.
Interesting Facts About Simone Arora
She learned mostly through work.
Her degree was a BA, while much of her professional design education came through D’Decor, factories, trade fairs and global sourcing.
Her own home sparked a business idea.
Reactions to furniture and objects chosen for her house helped push her toward launching SIMONE.
SIMONE existed legally before opening.
The LLP was registered in 2011, while the public store opened in 2014.
She works inside a heritage building.
Her Colaba store occupies a restored historic Mumbai property.
Her career connects two brands.
She works with D’Decor while running her own SIMONE identity.
Design runs through her family.
Her mother Zarine worked in interiors, sister Farah works in jewellery design, and sister Sussanne is known for interior design.
Final Thought
Simone Arora built a career away from film.
Design became her lane.
Years at D’Decor gave her deep experience in home fabrics, sourcing and product work. SIMONE then gave her a business carrying her own name and taste.
She still works across both.
That makes her story mainly about textiles, interiors and family enterprise rather than celebrity connections.
Frequently Asked Questions
Who is Simone Arora?
She is an Indian designer and entrepreneur. She works as Creative Director at D’Decor Home Fabrics and founded the home décor brand SIMONE.
What does Simone Arora do?
She works in home furnishings, fabrics and interior products. Her roles cover design, product selection, retail and business leadership.
Is Simone Arora connected to D’Decor?
Yes. She has worked with D’Decor for decades and currently serves as its Creative Director. Corporate records also list her as a Whole-Time Director.
Who is Simone Arora’s husband?
Her husband is Ajay Arora, Managing Director of D’Decor Home Fabrics.
Who are Simone Arora’s parents?
Her parents are actor-filmmaker Sanjay Khan and interior designer Zarine Khan.
Who are Simone Arora’s siblings?
Her siblings are Farah Khan Ali, Sussanne Khan and Zayed Khan.
Does Simone Arora have children?
Yes. Public interviews confirm that she has three children. Her son Armaan Arora is publicly involved in D’Decor.
What is SIMONE?
SIMONE is her Mumbai-based home décor business. It sells furniture, fabrics, lighting, tableware, linen, accessories and other interior products.
What is Simone Arora’s net worth?
A reliable personal net-worth figure has not been established through strong financial records. D’Decor’s company revenue should not be treated as her personal wealth.
